News

The book chapter titled ''Identity Reflections of Postmodernism Through Consumption Practices'' that is written by Dr. Esra Bayhantopçu for the book ''Projections of Postmodernism'' was published.

The book chapter titled "Destination Marketing and Scope" that is written by Dr. Nezahat İşbilir Yüceışık for the book ''Destination Management and Marketing’was published.

The book chapter titled "Postmodern Revolution in Education: Distance Education" that is written by Assoc. Prof. Dr. Ruken Özgül Kılanç for the book ''Projections of Postmodernism'' was published.

"Remote Access World Trade History" Seminars organized by our department were followed with interest by our students. In the seminar was given by Engineer and Archaeologist Dr. Halis Aydıngün, information about the trade done in that period was given by explaining the period bc. 3.-4. The effects of maritime commerce on the development of civilizations thousand years ago are discussed. On the other hand, commercial commodities and trade routes are explained by giving information about land trade. Besides, the innovations made in this period, interesting information about emerging technologies, and set of laws is given.

Our faculty member Dr. Naim Çetintürk's articles "The Concept and Strategy of "Overmarketing" in the Digital Communication Era" published in Social Sciences Studies Journal.

Our Faculty Member İlkay Gültaş organized a webinar on the subject of "change", which is quite remarkable on the basis of organizations and individuals. Gültaş explained 4 rooms of change; pleasure/satisfaction, inspiration/renewal, auto censorship/rejection and chaos/complexity and the participants were tried to be implemented interactively.

Maher Holding Communications and Marketing President Dr. İsmail Kızılbay became our guest. A crowded participation was provided by both our academic staff and our students. He presented many examples based on theory and practice regarding communication from his rich academic and professional career.

Lecturer from Istinye University Health Management Department Pınar Özbilen hosted Mr. Ali Can Erk Co-founder of Vagustim, in the Entrepreneurship course at Medicine Depaertment via the Distance Education Syste. Mr. Erk shared his entrepreneurship story with the students and answered their questions.

International Idlib Conference

Second and third year students of the Health Management Department of our university have started to receive field education at health institutions in İstanbul (primarily in university hospitals providing services under the roof of MLP Care Group) by completing two-day orientation training.

Within the scope of Introduction to Communication Studies course of Istinye University Public Relations and Advertising first year students, a debate study on “behavior of X, Y, Z generations in the fields of individual and corporate communication” was chaired by faculty member Dr. Esra Bayhantopçu.

İstinye University sends its students and faculty members to prestigious universities in Europe with Erasmus Plus Agreements of the Department of Health Management and Faculty of Health Sciences.

The head of Radio, Television and Cinema Department, Assoc. Dr. Aybike Serttaş and ISU Studio Officer Yaren Kalkan presented two papers titled “Cultural Indicators and Cultivation Theory in the Context of Gender: The of Breadwinner (2017)” and “Ethical Inquiry of Augmented Reality Practices in Television News” at the International Symposium on Social Sciences and Educational Sciences.

Radio and Television Supreme Council (RTÜK) President Advisor Zafer Küçükşabanoğlu visited our university.

Head of Radio Television and Cinema department Assoc. Dr. Aybike Serttaş completed the shooting of the television program at İSÜ Studio.

“Are People Selfish? Based on the Behavioral Economics Games, the Altruistic Behaviors of Waqf Founder the Ottoman Empire to Reduce Poverty”

Every year, Istinye University students and faculty members are delighted with the elementary schools in the countryside. In this project, which was initiated by the Department of Foreign Languages with the ‘Wish Tree’ this year, our Health Management Club students supported the book donation campaign.
For the preschool and first grade students, illustrated stories, coloring, fun learning books and crayons are collected, for older classes we sent the selected works from the Turkish and World Classics recommended by the Ministry of National Education, for the elder students preparing for LGS, test and subject narration preparation books were collected and sent to these schools.

In the event, which was organized within the scope of the "Workshop Study" organized by the Public Relations and Advertising Department, Art Director of AD-Stop Advertising Agency Volkan Lale met with the students of the Public Relations and Advertising Department.

During our event held within the scope of ISU Student Talks, KoçSistem Corporate Communication Manager Murat Pamukçu shared his experiences with our students under the heading "Digital Trends in Event Marketing".

Marketing in Healthcare Services and International Patient Program Management meeting organized by Health Management Department held on on 23 December 2019 at our Topkapı Campus.
MLP Care Contracted Institutions Current Business Development Coordinator Ruhsan Gezgin and Emsey Hospital Corporate Marketing and Communication Group Manager Züleyha Abdülbakioğlu, met with our students and shared their experiences.
The guest speakers discussed the role and importance of contracted institutions and private health insurance in the hospital business development activities as well as the integrated marketing activities in health institutions and the benefits of international patient programs.

Our Health Management Department celebrated the 18th December Health Administrators Day with the conference entitled “Changing Paradigms in Health Management: Sustainability, Digitalization and Artificial Intelligence” with the participation of academicians, industry professionals and students.
Istanbul Provincial Health Directorate, Division of Medical Services Directorate attended the conference as the audience, Istinye University Chairman of the Board of Trusteeship and MLP Care Healthcare Group Chairman Muharrem Usta, M.D., Dean of Uskudar University Faculty of Medicine Professor Haydar Sur, Liv Hospital Group Coordinator Meri Istroti made presentations about artificial intelligence, digital transformation and their contribution to sustainability in hospitals.
The opening speech of the conference was given by the Vice Rector of İstinye University Professor Erdal Karaöz, PhD said that ‘Today, when new devices, new technologies are produced and transferred to the field of health, artificial intelligence and digital technologies are introduced into our lives, he underlined that we are approaching a period where many traditional applications will become history. In this context, it is up to us academicians to prepare the health manager candidates who will work in the field for this transformation.’
In her opening speech at the conference, İstinye University Head of Department of Health Management Assitant Professor Gülhan Kalmuk, PhD. said, ‘The issue of how future technologies will change the field of health management should already be discussed. As academicians, who are training young people who are ready for the wide use of artificial intelligence in health, the advantages of informatics in care and service processes will contribute to health management.

Istinye University Students In Grand National Assembly of Turkey

On 12-13 December 2019, Banu Bican who is Lecturer in the Istinye University Department of Health Management, attended the International Congress of Social Sciences organized by the Institute of Social Sciences of Yıldız Technical University as the chairman and made a presentation.
Lecturer Banu Bican's paper titled ‘A Content Analysis of Corporate Sustainability Reports of Private Public Healthcare Instutions in Turkey’ was also published in the full text book.

In an effective and efficient health management process, the quality of the buildings that health institutions provide services is also very important. In this context, we hosted Kenan Geyran, the founder of Geyran Architecture, with the participation of our Health Management Department and Vocational School of Healthcare Services. In the event titled ‘Basic Principles and Criteria in Hospital Architecture’, Mr. Geyran shared his experiences with our students and academicions the value of practical building solutions that are in compliance with the current hospital building construction legislation.

Assoc. Prof. Dr. Aylin Ünver Noi at the NATO Summit

The 3rd grade students of our Health Management Department have seen the functioning of the leading health institutions in our sector and, in this way have reinforced their theoretical knowledge. VM Medical Park Pendik Hospital General Manager, Chief Physician and Assistant General Managers and MLP Care Group Central Management Team also shared their experiences of business management and contributed to training of our students with a practical lesson.

Our Health Management Club, where our Health Management students organized social activities, visited Semiha Şakir Elderly Rest and Nursing Home.
Our students stated that they aim to chat with the elderly and help them to have a pleasant time even for a few hours and they will strengthen their social responsibility awareness by making these visits traditional.

The second meeting of the ‘Meetings with Healthcare Sector Professionals’ organized by the Health Management Department, held on the theme of Guest Services in Healthcare and Complaint Management. MLP Care Guest Services Director Ms. Tülay Aydın and Yeditepe University Hospital Patient Services Manager Ms. Özlem Bozkurt Foto shared their experiences with our students on 9 December 2019 at our Topkapı Campus.

‘Healthcare Sector Meetings’ organized by the Departments of Healthcare Management, took place on 18 November 2019 at our Topkapı Campus. The first meeting held on the theme of Total Quality Management and Philosophy in Healthcare. Private Hospitals and Health Institutions Association OHSAD Academy Coordinator Güler Çakmak Tosunoğlu and Bahçeşehir University Göztepe Medical Park Hospital Quality Manager Yasemin Aslan came together with our students and sector representatives, and shared their experiences.
They lectured on how total quality management practices entered the healthcare sector of our country and the processes of adoption by health institutions, the contribution of national and international accreditation certificates to the institutions, the introduction of total quality management practices into the Turkish healthcare sector.

Dr. Şebnem Özdemir’s Book “Professions of the Future” Released