![Prof. Aybike Serttaş Prof. Aybike Serttaş](https://myisu.istinye.edu.tr/sites/default/files/pictures/2021-10/ayq.jpg)
Prof.
Aybike Serttaş
Assoc. Prof. Dr. Aybike Serttaş received her bachelor’s degree after studying in Black Sea Technical University, in Faculty of Economics and Administrative Sciences and department of International Affairs, her graduate degree in Marmara University, Institute of Social Sciences, department of Radio Television and Cinema, doctorate degree in the same field in Marmara University with coming top of the class. She has been giving full-time undergraduate and postgraduate courses at various universities since 2004. In her Ph.D. thesis titled "Television as a Reflection of Alienation and Commodification of Man", it was suggested that the human being, which was named by the researcher as "product-human", had become a consumer material in television programs. The study, which included the evaluation of television programs in terms of alienation and commodification, was conducted through literature review and visual media analysis. Her main research interest is media products (TV shows, TV advertisements, the news, and TV series) in Turkey. In the context of media theories, the examination of mass media, the analysis of mass media products and audience reception are the focus of her works. In addition to these, she is also working on media criticism in the context of women and sexism along with children's representation in the media. Dr. Serttaş has five field-spesific books, many articles in international and national peer-reviewed journals and book chapters. She has also developed administrative experiences by serving as vice dean at Faculty of Communication and head of the Radio, Television and Cinema department it the universities she worked. Continuing to be the editor of the Journal of Library and Information Sciences journal published in the USA, Dr. Serttaş has worked as coordinator for academic events such as Communication Days, Media and Art Awards Ceremony, Advertisement Days and Advertisement Exhibition. Serttaş, who has TV programming, text writing, program and scenario consultancy in various broadcasting companies, also has short films and video arts.
Araştırma Alanları
- Media and Communication
- Audience Research
- Cinematography
- Gender and Media
- Representation Theory
Temel Alanları
- Sosyal, Beşeri ve İdari Bilimler Temel Alanı
- Gazetecilik ve Medya Çalışmaları
- Televizyon Programcılığı
- Televizyon Yayıncılığı
- Sustainability as a communication policy created by the economic system, 2022
- The Woman Has No Name? Female characters in Turkish cinema through the eyes of female directors, 2022
- Impact of COVID-19 on Communication, 2021
- Türk Sinemasında Aile Kurumunun Temsili ve Dönüşümü, 2020
- Transformation of Love in the Digital Age: The film Her and Reaching God through the love in the Perspective of Sufism, 2020
- Sinemada Yabancılaşma ve Teknoloji Temalı Distopya: Siberpunk Anlatı, 2018
- TÜRKİYE’DE YAYINLANAN DİZİLERDE ENGELLİ BİREYLERİN TEMSİLİ: TRT ÇOCUK KANALI ÖRNEĞİ, 2017
- Türk Televizyonlarında Yayınlanan Gündüz Kuşağı Programlarında Mahremiyetin Dönüşümü, 2017
- N. TUTAL CHEVIRON, Televizyon ve İçimizdeki Şiddet, 2016
- TÜRKİYE DEKİ KADIN İZLEYİCİLERİN TELEVİZYON PROGRAMLARINDAKİ KADINI ALIMLAMASI, 2015
- Türkiye’deki Kadın İzleyicilerin Televizyondaki Kadın Algısı, 2015
- Televizyon Dizilerinde Yabancılaşma Teması: Black Mirror Dizisi Örneği, 2015
- AKP’nin Haziran 2015 Genel Seçimlerinde Yayınlanan Televizyon Reklamlarının Alımlaması, 2015
- The Analysis Of The Shock Advertise “8 March 8 Women” Which Was Broadcasted In Turkey, 2014
- Televizyonda Cinsiyetçilik Reklam Filmleri Üzerinden Bir Analiz, 2014
- V For Vendetta Filminin Alımlama Analizi ile Sinemada Televizyon, 2014
- Fahrenheit 9/11 Belgeselinin İletişimsel Eylem Kuramı ve 5 Basamakli Etik Çözümleme Modeline Göre Analizi, 2012
- 17-25 Year Old Turkish College Students Attitude Towards Tv Advertisements, 2011
- The Important issue of the current agenda: energy security and climate change., 2011
- The Important Issues of Current Agenda Energy Security and Climate Change, 2011
- İnternet Sanal Kültür ve Sanal Platformda Giderilen Yaşama Özlemi Farmville Örneği, 2009
- “Reklamlarda Güzelin İlanı: Kusurlu İnsanlara Kusursuz Modeller”, 2020
- Televizyon Haberlerinde Arttırılmış Gerçeklik Uygulamalarının Etik Sorgulaması, 2020
- Toplumsal Cinsiyet Bağlamında Kültürel Göstergeler ve Ekme Kuramı: The Breadwinner Örneği, 2021
- “Medyada Yaşçılık: Covid-19 dönemi medya ürünlerinin genel değerlendirmesi”, 2021
- “Flashbulb Hafızada Kitle İletişim Araçlarının Kamu Yararı İşlevi: 15 Temmuz Örneği”, 2021
- Subliminal mesajların reklamlarda kullanımı Türkiye örneği, 2014
- Halkla İlişkiler Pratik Çalışmalar Dersine Özdüşünümsel Bir Bakış, 2009
- The Representation of Masculinity in Cinema and Television: An Analysis of Fictional Male Characters, 2017
- Türkiye'deki Firmaların Enerji Temalı Sosyal Sorumluluk Kampanyalarına Eleştirel Bir Bakış, 2010
- Subliminal Mesajların Reklamlarda Kullanımı: Türkiye Örneği, 2014
- Women Studies, ISBN: 978-3-631-86436-4, 2022
- 21. YÜZYILDA TÜM BOYUTLARIYLA ÇİN HALK CUMHURİYETİ, ISBN: 978-625-417-868-9, 2022
- Medya ve Kültürel Çalışmalar, ISBN: 978-625-7045-75-9, 2020
- Reklâmcılığın Anahtar Kavramları, ISBN: 9786055397210, 2011
- TEMEL İLETİŞİM, ISBN: , 2012
- REKLAMCILIĞIN ANAHTAR KAVRAMLARI, ISBN: , 2012
- İLETİŞİM ÇALIŞMALARI 2015, ISBN: , 2015
- Televizyon Alternatif Evren, ISBN: , 2011
- REKLAM TEMEL KAVRAMLAR TEKNİK BİLGİLER ÖRNEKLER, ISBN: , 2009
- MÜLAKAT TEKNİKLERİ, ISBN: , 2012
- TELEVİZYONDA GÖRÜNTÜ DÜZENLEMESİ, ISBN: , 2009