Academic Members

Assoc. Prof. Dr. Aybike Serttaş received her bachelor’s degree after studying in Black Sea Technical University, in Faculty of Economics and Administrative Sciences and department of International Affairs, her graduate degree in Marmara University, Institute of Social Sciences, department of Radio Television and Cinema, doctorate degree in the same field in Marmara University with coming top of the class. She has been giving full-time undergraduate and postgraduate courses at various universities since 2004. In her Ph.D. thesis titled "Television as a Reflection of Alienation and Commodification of Man", it was suggested that the human being, which was named by the researcher as "product-human", had become a consumer material in television programs. The study, which included the evaluation of television programs in terms of alienation and commodification, was conducted through literature review and visual media analysis. Her main research interest is media products (TV shows, TV advertisements, the news, and TV series) in Turkey. In the context of media theories, the examination of mass media, the analysis of mass media products and audience reception are the focus of her works. In addition to these, she is also working on media criticism in the context of women and sexism along with children's representation in the media. Dr. Serttaş has five field-spesific books, many articles in international and national peer-reviewed journals and book chapters. She has also developed administrative experiences by serving as vice dean at Faculty of Communication and head of the Radio, Television and Cinema department it the universities she worked. Continuing to be the editor of the Journal of Library and Information Sciences journal published in the USA, Dr. Serttaş has worked as coordinator for academic events such as Communication Days, Media and Art Awards Ceremony, Advertisement Days and Advertisement Exhibition. Serttaş, who has TV programming, text writing, program and scenario consultancy in various broadcasting companies, also has short films and video arts.