Cem Duran who graduted from department of maritime transportation Management engineering in 2000 in İstanbul University, later in the same time he completed in Marketing in Marmara University and Finance in İstanbul Technical University. Cem Duran graduated from ITU Business Engineering Department in 2016 and his thesis subject is Customer Experience Management. With the completion of the thesis he got his doctor's title. After graduation, he has worked in Behavioral Sciences Institute for 2 years as a ‘’Marketing Expert’’and then he has lived in New York for 6 months. At these times, he attended the ‘’Coaching Skills for Manager’’ certification program at New York University. After returning to the country in 2007, he worked as a "Business Development Manager" in Istanbul Deniz Otobüsleri (İDO) for 5 years and he took part in an active role in İDO’s privatization process. In the same period, he has found ‘’Photoshoter’’ which is Turkey’s first and only Photo Marketing Agency. Since the beginning of 2012, he has taken different tasks in all processes in Etohum, especially application evaluation processes and he has been mentoring different entrepreneurs on different projects. He lectured ‘’Marketing Principles’’ and ‘’Marketing Management’’ at Istanbul University Engineering Faculty. In 2014, he started to work YTU as a tecnology transfer manager. Within this period, he has advised many TTOs during the establisment process. In the same period, he also served as a assistant general manager at YTU Technopark. At the end of 2016, he resigned all his tasks about YTU. He is currently working at İstinye University and he is mentoring internet entrepreneurs in Etohum.
Araştırma Alanları
- Marketing
- Customer Experience
- Innovation and Entrepreneurship
Temel Alanları
- Sosyal, Beşeri ve İdari Bilimler Temel Alanı
- Pazarlama
- Girişimcilik ve Pazarlama
- Müşteri İlişkileri Yönetimi
- Tüketici Davranışları
- The Role of The Need For Uniqueness In Choosing Between Conventional / Unconventional Customization: The Case Of Gen Z, 2022
- Do Consumers with High Need for Uniqueness Pay More a Study of The Relationship Between Consumer Need for Uniqueness (CNFU) and Willingness to Pay (WTP), 2022
- Müşteri Memnuniyeti Ölçüm Kalitesini, Tercih Edilen Ölçek Derecesi Nasıl Etkiler?, 2021
- Özel Hastanelerde Müşteri Deneyimi Yönetimi Üzerine Bir Değerlendirme, 2021
- An Analysis of Similarities and Dissimilarities among Categories of Deep Tech Entrepreneurship: Evidence from Turkey, 2021
- Pazarlama Harcamaları İle Tablo Bazlı Finansal Göstergeler Arasındaki İlişki, 2020
- Müşteri Deneyimi ve Ölçümünün Yazımdaki Yerine İlişkin Bir Değerlendirme, 2018
- A Pilot Study on the Perception of Innovation and Entrepreneurship, 2016
- A Segmentation Based Analysis for Measuring Customer Satisfaction in Maritime Transportation, 2015
- Denizyolu Ulaşımında Müşteri Memnuniyeti Analizi; İstanbul Örneği, 2014
- Contributions of CRM Applications to Company Performance, 2020
- Artificial Meat Consumption: Attitude’s Sensitivity to Religious Values in Turkey, 2022
- Bir Hayatta Kalma Mücadelesi: Derin Teknoloji Girişimleri, 2020
- İnovasyon Algısı Üzerine Bir Araştırma, 2015
- The Effect Of Customer Experıence On Brand Image And Brand Loyalty In The Aır Transportatıon Industry, 2020
- SAAS Applications on Customer Experience Management, 2020
- Müşteri İlişkileri Yönetimi Çalışmalarının Müşteri Satın Alma Niyeti ve Müşteri Devamlılığına Olan Etkisi, 2020
- Sosyal, Beşeri ve İdari Bilimlerde Güncel Tartışmalar 2, ISBN: 978-625-8261-06-6, 2022
- Girişimcilik ve Liderlik Güncel Yaklaşımlar, ISBN: 978-605-7604-32-3, 2020
- Sürdürülebilirlik ve Değer Yaratan Yeşil Uygulamalar, ISBN: 978-625-7677-71-4, 2021
- Teknoloji Yönetimi, ISBN: 978-625-8410-33-4, 2022
- Ekonomi ve İşletmecilik Gelişim Değişim Dönüşüm, ISBN: 978-625-8117-77-6, 2022
- Yapay Zeka Güncel Yaklaşımlar ve Uygulamalar, ISBN: 978 - 605 - 242 - 933 - 4, 2021
- Oyun Değiştiren Güç: Yapay Zeka, ISBN: 978 - 605 - 242 - 668 - 5, 2020
- Contemporary Issues with Multidisciplinary Perspectives on Social Science, ISBN: 978-3-631-81593-9, 2021