Marketing in Healthcare Services and International Patient Program Management meeting organized by Health Management Department held on on 23 December 2019 at our Topkapı Campus.
MLP Care Contracted Institutions Current Business Development Coordinator Ruhsan Gezgin and Emsey Hospital Corporate Marketing and Communication Group Manager Züleyha Abdülbakioğlu, met with our students and shared their experiences.
The guest speakers discussed the role and importance of contracted institutions and private health insurance in the hospital business development activities as well as the integrated marketing activities in health institutions and the benefits of international patient programs.
