Faculty of Economics, Administrative and Social Sciences

Head of Public Relations and Advertising Department Assoc. Dr. Ruken Özgül Kılanç's Book Has Been Published

Head of Public Relations and Advertising Department of Istinye University, Assoc. Dr. Ruken Özgül Kılanç's work, which deals with Reputation Management, which is an important branch of the discipline of Public Relations and whose value is increasing day by day, in the current period of globalization and intense competition, together with ''Storytelling'' one of the effective narrative forms, has been published.