She was graduated from Eskişehir Osmangazi University, Economics and Administrative Sciences Faculty, Department of Management in 2011. She completed her M.Sc in the department of Business Administration in 2014. She is still Ph.D student at Çukurova University, in the field of Marketing. Nilufer Gökdağlı has presented papers in many congresses related to her field of study and publications in refereed journals and she has sector experience at Coca Cola İçecek Co. as well as her academic studies. She has worked as a lecturer at the Istinye University Vocational High School Marketing Program between 2017 and 2018, and she is currently working as a research assistant at the Department of Management (English) at İstinye University, Faculty of Economics, Administrative and Social Sciences.
Research Areas: Marketing, Digital Marketing, Consumer Behaviours
Main Areas: Pazarlama, Pazarlama İletişimi, Tüketici Davranışları,